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More clarity. Better selling decisions.

Where your
money goes.

Compare marketplace costs and see what remains from a sale before other expenses. Clear assumptions. Official sources. No invented savings.

Compare a sale →
The List99 approachA lower platform cost can give sellers more room.That flexibility can support competitive prices and sustainable margins. It does not mean every item costs less, or that seller fee differences are buyer savings.Read the List99 Fee Schedule →

Build your selling scenario

Hypothetical US/USD sale, one item. Enter the same item price and charged shipping for each marketplace. Category selection is your scenario assumption, not marketplace approval.

Shipping, plans & marketplace assumptions

Default $0 shipping and tax are explicit hypothetical inputs, not a free-shipping or tax-exemption claim. Etsy assumes an existing US-bank/USD shop and one listing allocation. No acquisition cost, referral reward, fulfillment expense, storage, fee tax or account setup fee is included.

Share this page's URL to share your scenario; rates are always revalidated at request time.
Compare marketplace costs

How much of the sale remains?

List99 processor cost and other order/account-specific costs are not established. Selected components are not complete marketplace totals, final seller proceeds or buyer savings. No overall cheapest-marketplace ranking is made.

List99

PARTIAL
$1.99
Selected fee components only · USD
Seller platform fee
$1.99
Seller-paid buyer platform fee
$0.00
Remaining before other costs
Not final proceeds or profit$98.01

Actual processing cost unresolved. Referral rewards, discounts, fulfillment and taxes on fees are not included.

Complete marketplace cost: unavailable
Final seller retained value: unavailable
Complete difference vs List99: unavailable

Amazon

CURRENT
$15.99
Selected fee components only · USD
Category referral
$15.00
Individual plan / item
$0.99
Remaining before other costs
Not final proceeds or profit$84.01

Standard US category scenario, subject to actual marketplace product/account approval. Fulfillment, tax on fees, ads and other conditional costs excluded. No promotional discount assumed.

Complete marketplace cost: unavailable
Final seller retained value: unavailable
Complete difference vs List99: unavailable

Walmart

CURRENT
$15.00
Selected fee components only · USD
Category referral
$15.00
Remaining before other costs
Not final proceeds or profit$85.00

Standard US category scenario, subject to actual marketplace product/account approval. Fulfillment, tax on fees, ads and other conditional costs excluded. No promotional discount assumed.

Complete marketplace cost: unavailable
Final seller retained value: unavailable
Complete difference vs List99: unavailable

Etsy

NOT APPLICABLE

Qualifying seller-made product evidence not established for this scenario.

Complete marketplace cost: unavailable
Final seller retained value: unavailable
Complete difference vs List99: unavailable

What the numbers mean

Each bar shows selected fees as a share of item price plus charged shipping. The remaining amount is before omitted costs, not final seller proceeds. Buyer tax is excluded from seller revenue.

  • List99 uses its existing native fee policy and current configuration. Processing remains unknown; no placeholder rate is applied.
  • Category/referral, plan/listing, processing and attributed-ad components are separated. FBA/WFS, storage and optional advertising are never silently added.
  • Estimate rounding: integer cents, half up per component; marginal tier numerators are summed before rounding. Professional monthly allocation rounds up to a cent. Actual marketplace invoice rounding can differ.
  • Etsy listing charges can occur without a sale; one listing is allocated here. Offsite Ads depend on attribution and shop history, with a per-order cap. Taxes on seller fees and account setup remain outside this subtotal.
  • Marketplace categories can differ from storefront categories. Actual seller and item eligibility must be established by that marketplace. Unsupported item categories show no competitor figures.
  • No new-seller incentive, optional subscription, negotiated rate, coupon or promotion is assumed. USD/US is the only supported scope.

These estimates are educational and do not amend the Fee Schedule, settlement terms or checkout. Lower seller fees do not establish lower buyer prices.

Sources you can inspect

Rates and assumptions last verified: see the dated sources below. Review and expiry dates come from the same source records as the calculations. Expired, withdrawn or future-dated evidence disables affected figures. These are List99 freshness controls, not marketplace effective dates.

  • Amazon
    Amazon official source 1 · verified 2026-09-20 · review due 2026-10-20 · figures disabled from 2026-11-19
    Amazon official source 2 · verified 2026-09-20 · review due 2026-10-20 · figures disabled from 2026-11-19
  • Walmart
    Walmart official source 1 · verified 2026-09-20 · review due 2026-10-20 · figures disabled from 2026-11-19 · document updated 2026-03-09
    Walmart official source 2 · verified 2026-09-20 · review due 2026-10-20 · figures disabled from 2026-11-19
  • Etsy
    Etsy official source 1 · verified 2026-09-20 · review due 2026-10-20 · figures disabled from 2026-11-19 · document updated 2026-02-13
    Etsy official source 2 · verified 2026-09-20 · review due 2026-10-20 · figures disabled from 2026-11-19 · document updated 2026-07-31
    Etsy official source 3 · verified 2026-09-20 · review due 2026-10-20 · figures disabled from 2026-11-19 · document updated 2025-06-10
    Etsy official source 4 · verified 2026-09-20 · review due 2026-10-20 · figures disabled from 2026-11-19

Exact rate effective dates are not established by every source. A document-update date is not assumed to be a rate's effective date. External pages cannot update these reviewed, versioned rules automatically.